Masterclass: The Essential SEO Toolkit for better search rankings

Many SEO consultants say they never use tools for their work. This is not true. They have to use at least one authoritative tool:  Google Search and possibly Yahoo Search. Yes the search engines are the primary tool for competitive research reverse-engineering of the algorithms and to make ranking checks.In this series we have already…

SEO Masterclass: Diagnosing a sick search engine ranking

Often I’ll get calls for help from website owners when their traffic has mysteriously dropped and not recovered for some time. The site had good ranking for a generic search phrase but now it’s nowhere to be found in the Google search results. Often the cause is an algorithm change by Google such as a…

Mastering Windows Home Server

Windows Home Server (WHS) is one of the least known and most underrated of Redmond’s offerings. It’s designed to be the focal point of your home network and offers a number of useful features out of the box. In reality it’s a powerful stable and proven platform based on Windows Server 2003 R2.  APC’s Technical Editor Nick…

Search Engine Optimization Masterclass

APC’s SEO expert Ash Nallawalla manages natural and paid search traffic for some of Australia’s largest websites. He is an internationally acknowledged expert in search marketing and previously operated an SEO training business. In this series he will cover the fundamentals of search engine optimization and web marketing.   Part 11: The Essential SEO ToolkitThe tools…

Introducing Search Engine Optimization

THE SEO REGIONWhen we talk about improving search engine ranking what are we talking about? See below. APC Magazine site ranks #1 for “computer magazine” (as it should). SEO concerns the natural (“organic”) search results on the left. Paid (“sponsored”) ads appear on the right.EMERGENCE OF THE WEBYes SEO is entirely about bringing the right…

Part 7 – Linux groupware and collaboration

A groupware suite is almost always essential for most businesses in order to ensure effective collaboration between users and departments. Just as most people take email for granted these days the ability to coordinate staff and resources via groupware suite tools is generally only missed when it’s not available.Pre-packaged paid-for groupware suites such as Zimbra…

Part 6 – Directory Services under Linux

Small businesses usually have an abundance of one type of resource and a shortage of others. If your workplace is short of funds but has a relatively large number of technically proficient staff members setting up a Linux server may be a viable alternative.A number of pre-packaged low-cost SBS alternatives based on Linux already exist…

Part 2 – Preparing for deployment

At this point you should have done all of the analysis for your new network infrastructure and answered all of the issues raised in last month’s guide. You have a fairly good idea of what things are going to look like when you’ve finished your project and have a rough idea of how you’re going…

Server Hardware Masterclass

Jarrod Spiga is the Senior Infrastructure Engineer for Visionbytes a company that distributes video and audio solutions.  It means he administers over 100 high-availability Windows and Linux servers located in offices and data centres in Sydney and Singapore (with a Los Angeles deployment occurring in the coming months) and associated network and storage infrastruturesIn this…