Seven reasons why you should buy an Apple TV

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Danny Gorog18 February 2008, 7:04 AM

If you've been sitting on the fence wondering whether an Apple TV is for you, now is the time to take a closer look -- version 2.0 of the product is a huge improvement.


If you've been sitting on the fence wondering whether an Apple TV is for you, now is the time to take a closer look. With a complete software revision and the ability to operate sans computer, Apple TV isn't just for geeks anymore but mums and dads looking for a better way to buy and consume digital content.
Apple TV is the only media box you'll actually be proud to show people.Apple TV is the only media box you'll actually be proud to show people.


1. No Syncing required. Apple TV 2 requires nothing more than a power point, a network connection and a TV. That's right - even your parents can use an Apple TV to browse and buy music, download and watch podcasts, and rent movies. Because Apple TV doesn't need a computer to get content it's now a zero-hassle configuration product.

2. Movie Rentals - This is the killer feature for Apple TV. My wife, who isn't really interested in technology at all picked up the remote after I upgraded our Apple TV and said 'can I really rent all of these movies?' With the Apple TV rental catalogue scheduled to grow quickly, expect Apple TV to transform the market for movie rentals as it did with music.

3. Photo viewing is truly slick. If you've got a digital camera (and I'll assume you do) Apple TV makes your digital photos look great. A big-screen TV is a much better way to show off your photos to friends and family than dragging them all into th study where the computer is. Since AppleTV now has .Mac and Flickr integration, your friends can also come over with a bottle of wine and share their photos with you as long (as they can remember their username -- get on to the login before you get on to the second bottle.)

4. Podcasts - Apple TV 2 now lets you download podcasts direct to the box. You can search through any of the podcasts listed in iTunes, or select from a list of providers, like the ABC, Sky News or BBC (If you change the iTunes store location setting in the General settings tab you'll be presented with a list of providers from other countries). You can also add any podcast to your favourites list for easy access.

5. AirTunes - Apple TV 2 now functions as an AirTunes client in a similar fashion to the Airport Express. Enabling AirTunes lets you stream music from iTunes on your PC to the Apple TV which can be plugged in to a stereo. If you check the 'Allow iTunes control from remote speakers' box you'll even be able to use the Apple remote to play/pause and rewind/fast forward iTunes. Apple TV 2 also displays the artwork of the track that is being played.

Check the box in iTunes to control AirTunes from Apple TVCheck the box in iTunes to control AirTunes from Apple TV
6. The Interface - While there are other media boxes out there that do some of what Apple TV 2 does, there's no way you'd ever expect your mum to be able to use them. Apple completely redesigned the interface of Apple TV 2 and it rocks. See here for more detail.

7. Apple TV now supports 1080p video output - Even though videos you download from iTunes are 720p at best, Apple TV 2 now upscales and supports 1080i output.

Note: Only the US iTunes store actually supports video rentals - To get a US iTunes account you'll either need a US credit card or a US iTunes Gift Voucher.


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Matthew K:

I would totally agree with Danny's assessment of the Apple TV, if only the Australian iTunes store had access to the same level of content as the US store.

Until such time, it's a waste of space for Australian customers. Something to avoid unless you are a total Apple fanboy.

Danny Gorog:

Getting a US iTunes account isn't complicated.

DanL:

But why should you have to resort to those measures....?

Why are we being treated like a 5th Leg down here in OZ? Does Apple not want our business.

(A Wintel user still waiting for a good reason to buy Apple...)

theq:

How do u get a U.S. Account

Rod:

I completely agree with you Matthew.
The Australian store is poor of content, and there is nothing about the American one, where you can rent movies and buy tv shows either.

Rickumususm:

Sorry. The Apple TV is still a loser.

Queenslander:

Does it do DivX yet? I'll use my 360 until it does.

Chris Au:

1. no tv tuner
2. no divx support
3. tied into itunes networking, eg no xp shares
4. cheaper to get a xbox 360. which plays divx
5. video rentals in aus not likely, your wife would of been pissed when it didnt work.
6. video rentals wont be out here ever. period. we are still waiting on movies
7. 2.0 still delivers a product that should not be released in australia untill we get movies and video rentals because it doesnt do divx, or play dvds, hell theres no decoder... its useless...

dan thats 7 reasons why you need to stop talking the red pill of apple and start talking the cold hard blue pill of reality . its a useless product

Drewbeeee:

Reason 1 would be my first reason.